Websites for practices and service businesses
Four tabs are open. I build the one that gets the call.
It takes about ninety seconds and it happens before anyone has spoken to you. Everything I build is designed for that minute, and the result is counted.
New website · from $2,400
Most websites explain the business. I build the one that gets chosen.
Built around how someone arrives and decides, not a brochure with a contact page bolted on. Three sizes, three fixed prices, and you own everything at the end of it.
- A route to an enquiry on every service line, so the enquiry says which part of the business it came from.
- A title and description written for every page, the sentence a stranger reads before they click.
- Half to start, half at launch.
Rebuild · $4,800
You paid for a website. Nothing comes in.
Keep the site. I rebuild the route through it, from the page somebody lands on to an enquiry that arrives labelled and counted. Flat, whatever it is built on.
- A different ask on different pages, because the person reading about one thing is not the person reading about another.
- Every enquiry answered inside a minute, from your own address.
- The count before and the count after, in your own analytics.
The same enquiry, before and after (an example)
Before
- Lands on the payroll page
- “Contact us” at the bottom
- Your inbox: “New form submission”
After
- Lands on the payroll page
- “Get a payroll quote” beside the problem
- Your inbox: “Payroll page · answered in 2 seconds”
Platform escape · $3,600
Stop renting your own website.
If you pay a monthly fee and cannot take the site with you, you do not own it. I move you onto your own domain, your own hosting and your own accounts.
- Your content moved across page for page, and every existing address kept or redirected, so search does not have to relearn your site.
- Repository, hosting and analytics created in your name, with you in the room.
- Nothing gets cancelled until the replacement is live.
Ten years, rented or owned (an example)
- A platform at $90 a month
- $10,800 and at the end you own nothing
- Platform escape, once
- $3,600 then a few dollars a month for hosting, on your own account
Instant reply · $600, then $250 a month
Every enquiry answered inside a minute. Even at 3 am.
Your site replies from your own email address the moment a form is sent. In an emergency it says what to do right now, in steps you approved, and you hear about it at once. On the website you already have.
Try it on our demo plumber:
- 3:12:04 amSam fills in your form“Water is coming through my kitchen ceiling.”
- 3:12:06 amSam has your replyFrom you@yourfirm.com: “We have your request. It’s marked as an emergency, and Dave is being alerted now. Right now, while you wait: turn off the water at the main stop valve. Stay out of any room where water is near lights or sockets.”
- 3:12:06 amDave hears about it now, not at eightAn emergency comes straight through at any hour, with a button to call Sam back. Routine enquiries wait for the morning.
The review · $750
Not sure which you need? Start here.
I tell you exactly what happens to a stranger on your website in that ninety seconds, and what it is costing you. A written report in your hands inside five working days.
- Every page read the way a stranger reads it.
- The problems ranked by what each one costs you, not by how easy it is to fix.
- One recommendation with a fixed price, and the $750 credited in full against any build.
From a review report (an example)
- Where they landHomepage, not the service they searched for
- What the page asksNothing until the footer
- After they hit submitA thank-you screen, then silence
- RecommendationRebuild the route through the site you have · $4,800
Care · $450 or $950 a month
Somebody who reads what the site did last month.
Not backups and plugin updates. A person who looks at what the site produced, tells you in numbers, and changes it.
- Enquiries counted by page every month, against the month before.
- A change allowance: you ask, it gets done, no quote and no ticket.
- The instant reply included for as long as Care runs.
A monthly report (an example)
- Enquiries
- 23 5 more than last month
- Answered inside a minute
- 23 of 23
- Came in while you were closed
- 9
- Changed this month
- A quote ask added to the payroll page
Kinetic CMS · $2,900
Publish your own pages without calling me.
An editing layer on the site I built for you, on accounts in your name. Add an article, change a service line, and publish it yourself.
- Included in the business site and the multi-location site. No monthly fee.
- The editor set up with the kinds of pages your business publishes.
- A free twenty-minute walkthrough first: I publish a page on a real site while you watch.
The editor (an example)
Page type
Service line
Title
Payroll for practices of 2 to 20
First paragraph
Your payroll run, filed and paid on the same day every month, with one person who answers when you call.
Draft saved
PublishSmaller and specific
Or just know which page produced the enquiry
Who this is for
Practices and businesses, and why the work is the same either way
Law firms, accountants, clinics, consultancies. Trades, contractors, agencies, and any small to mid-size business that sells a service rather than a product off a shelf.
Somebody arrives from a search with a problem, spends about ninety seconds deciding, and either enquires or goes back to the other tabs. What changes is the words, and those get written for what you actually do.
Talk to me
Not sure where you are? Call me.
Ten minutes on the phone is usually enough to say which of these fits, or that none of them does.